Study: Plastic surgery pricing and supply-demand economics
How are the prices of cosmetic-surgery procedures determined? It’s long been assumed that, like most other commodities and services, those prices depend on the laws of basic economics, including the...
View ArticleWhat the new ASAPS stats mean for your practice
The American Society for Aesthetic Plastic Surgery (ASAPS) released its latest multispecialty statistics March 11, and the 2014 data reveals ups and downs in cosmetic surgery demand. One notable...
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Plastic surgeon develops online consult tool
Dr. Gary BreslowGary D. Breslow, M.D., was so bothered by inefficiencies of the patient consultation process that he began calling it the consultation conundrum. The Paramus, N.J., plastic surgeon says...
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Build your practice with Buildmybod
Developed by a plastic surgeon as a practice builder and to save both consumers’ and doctors’ time, the Buildmybod online platform is a pre-consultation tool that helps take the guesswork out of what...
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How Do I Avoid Hiring the Wrong Person?
I often quote John Wooden to remind staffing clients to “be quick, but don’t hurry.” This simple statement pretty much sums up the current state of staffing in our industry. It’s not ’09 anymore, and...
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Another association survey?
Digital communion for your practice requires an endless pipeline of content on relevant and timely topics. Associations like the American Society for Dermatologic Surgery (ASDS), the American Society...
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Is blogging still relevant?
Whether or not your blog is still relevant depends on whether or not you still care. As long as your content remains relevant to your patients’ needs, your blog will remain relevant to achieving your...
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Plastic surgeon takes on Cyber Monday
Dr. KaplanSan Francisco plastic surgeon Jonathan Kaplan, M.D., used an online platform he developed to offer Cyber Monday deals on nonsurgical services. Using BuildMyBod, a cost estimator and lead...
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Cosmetic surgery gift cards: Are you selling?
Dr. RoweOffering holiday gift cards or certificates for plastic surgery makes sense to New York City plastic surgeon Norman Rowe, M.D.“Everyone is always looking for a gift that is personal and our...
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Targeting male patients in 4 simple steps
When we sign up new clients for our digital marketing services, we ask them standard questions about their practices, such as the ratio of female to male patients. Almost 100% of the time, their...
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Never say these 5 things to your cosmetic patients
Seemingly simple statements can change the dynamics between physicians who perform cosmetic procedures and their patients. We reached out to doctors who treat cosmetic patients and asked them what...
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5 Ways to help your staff make the sale
Contributing author: Thomas Funcik, M.D. About four years ago I learned I was embezzled for literally millions of dollars and in debt to unpaid vendors and the IRS. Since then I’ve learned to mind my...
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Redefining the rules for #SocialMediaSuccess
Dr. EmerIs it possible to build a patient base with social media? No, really — without a practice website or other more traditional marketing means? Practice management pros wouldn’t advise it, but...
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Price wars: It’s time to say ‘no’
Consumers looking for cosmetic procedures confirmed the power of price in a recent survey. Price ranked second among the top three most influential factors in consumers’ selection of physician,...
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11 Ways to withstand cosmetic surgery price wars
Mr. LeahyInterested in getting out of — or staying out of — the price war business? Drew Leahy, director of marketing and business development, Incredible Marketing, Irvine, Calif. offers the following...
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The evolving practice: Successful strategies for partnership
Like all relationships, that between an established cosmetic surgeon and the physician he or she hopes to someday take over the practice takes work. That work, according to Oklahoma City...
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Never say these 5 things to your cosmetic surgeon
This recent article in the Cosmetic Surgery Times by one of my favorite reporters, Lisette Hilton, discusses five things doctors should never say to their cosmetic patients. As a followup, I’ve...
View Article4 Tips for better SEO
Search engine optimization (SEO) is a tall order, given Google changes its algorithms often and without warning. But there are things cosmetic surgeons and their SEO companies can do to not only help...
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